The New Age of Designing a Custom Logo
As they say the initial impression is the most lasting one, what do you think leaves the feeling of a company on its customers? custom logo floor mats ! The business logo is the company’s first impression.
The next question that arises is should the top management be actively involved with designing a custom logo for his or her business or as long as they just leave it with their design team or perhaps a third party design studio? Nowadays companies wish to be more personal making use of their customers, because the logo serves as a communicator between the company and customer; hence they actively be a part of designing their custom logos.
Some may view designing a custom logo as tedious, whereas it really is turned into a nice process if listed below are kept in mind when designing a custom logo:
FONT
Logos mostly fail because of a poor font choice. It can be a little difficult to select a font which will catch attention rather than allow identity be ignored. Certain tips can ease the choice of font:
? Stay away from common fonts, fonts which are used by almost all. Use a unique font that may make your company stand out from its competitors.
? Make sure your fonts are legible. Don’t make an effort to get too creative by creating a font that’s so unique that it becomes difficult for a person or an onlooker to decipher.
? Sometimes using two forms of fonts makes your logo more communicative.
COLOR
You need to use colors with their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brandname appeals to may be the sense of sight. If your logo isn’t appealing to the eye how can one be attracted to your brand or business? Carefully choose the image which will represent your company make certain it is in line with what your organization does and consistent with your company’s mission statement.
Another problem that arises with regards to image selection is downloading a graphic for the logo without realizing it’s already in use by way of a company in the related or unrelated industry. That leads to many legal charges and issues.
COMPANY GOAL
Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By considering your logo customers should instantly manage to recall your brands or business.
