Strategies for Buying Website Traffic
Buying web site traffic can be one of many quickest and most lucrative ways you can increase traffic to your internet site. It is simple. It is fast. It is efficient. However, it is possible to burn a quick hole in your pocket if you don’t know what you do. buy targeted traffic Listed below are several strategies for buying web site traffic, including what types of traffic to get, from where, and how to buy it effectively.
So, what types of traffic should you buy?
There are so many different forms of paid traffic out there, but in the end it all boils right down to quality, targeted traffic. Although organic SEO traffic would be ideal, it can take an eternity to get it. Besides, playing the SEO game is definitely not something you should do, especially if you intend to start making money as quick as you possibly can. Alternatively, if you buy web site traffic then you can get it instantly – and never have to rely on the almighty Google to deem your website worthy in its presence. It is because of this very reason that buying web site traffic has become so popular.
Before we go through the most popular forms of traffic you can purchase, I want to explain one more thing. The most crucial phrase it is advisable to remember with regards to buying traffic is “PROFITS ON RETURN,” also known as ROI. Buying traffic is a risk, just like any type of advertising. Because you are paying for the traffic, you need to return a profit. Paid traffic is simply too expensive to use for branding purposes, particularly if you’re your small business owner or internet marketer. We’ll discuss more on that in another.
Now, let’s explore a few of the primary sources of paid traffic:
1. Media Buys:
Media buying is about knowing your target audience and knowing how to locate them. A lot of people use media buying to buy banner space online. Although AdWords permits you to purchase banners on its AdSense network, you can find literally thousands of other alternatives available such as ad networks, social networks, co-registration offers, or my all-time favorite – direct buys. With direct buys, you can find high traffic websites in your niche and choose those you intend to advertise on. Not only are they cheaper than other outlets, nevertheless, you can zero in on your own target audience to increase your conversions.
2. PPC Advertising:
This is the most targeted traffic since it originates from highly relevant searches. People are actually searching for what you’re offering. Google Adwords, Yahoo SEARCH ENGINE MARKETING, and Facebook will be the top three pay per click programs on the market that enable you to buy advertising space based on a listing of keywords. You have considerable amount of control over the traffic that is delivered to you through PPC, that is really nice as you can constantly tweak your campaigns to improve your ROI.
Tip: Some advertisers put their company name in the title of their text ad for branding, but if you wish to maximize your ROI it’s usually best to concentrate on product name keywords, or other things that your customers may be searching for.
3. CPV Traffic:
CPV means “cost per view” and although it is fairly cheap, it could be one of the difficult paid traffic sources to get a decent return on. With CPV there aren’t as many targeting possibilities as other forms of paid traffic and you usually have to pay per impression instead of a CPM (cost per thousand) basis. The traffic is usually delivered as full page ads (pop-unders or pop-overs) to users who have decided to receive it, usually by installing 3rd party software on the computer, whether knowingly or unknowingly. Despite all this, CPV traffic can be relatively new and there is almost no competition, so it is something that you should definitely look into.
4. Mobile Advertising:
Mobile marketing has become the latest trend in advertising since users are spending more and more time surfing the web on their phones. If you’re interested in giving mobile marketing a shot, you should have a look at Google’s AdMob Network. It’s the biggest mobile advertising source yet and as it is possible to tell by the name, it will be really big soon. In the event that you run an offline business, you can also check out text marketing, which has a higher response rate than email.